Search Engine Optimization & Marketing Mix

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

There are millions of pages on the web, but none are more important to digital marketers than search engine results pages, or SERPs. ... SERPs typically contain two types of content – “organic” results and paid results.

The typical goal of Internet marketing is to attract prospects on the Web to your website and then get those targeted prospects to enter into a relationship with you. We are experts in helping our customers accomplish these goals by providing website promotion and visitor conversion.

But there is a lot more the Internet can do for your business. In addition to web-based lead generation, your Internet strategy may include reducing operational costs, as well as, increasing customer loyalty, partner or channel development, and market analysis. Because we are experienced, versatile marketing pros, we can share our many years of experience in these areas with you, to help you make wise choices and avoid pitfalls.

Marketing Mix

Marketing Mix Definition of the 4P's and 7P's - People, Product, Price, Promotion, Place, Process and Physical Evidence all make up the Marketing Mix.

The 4Cs (Customer/consumer value, Cost, Convenience, and Communication) enables you to think in terms of your customers’ interests more than your own. From being business-oriented, you’ll become customer-centric.

We think about the customers that you are trying to connect with and craft a message which has a graphic interest and combine them to a finished collaterial material package. We then implement the message and measure the results.